Beginning on 28 February 2018, LOEWE will preview its upcoming Fall/Winter campaign during Fashion Week on kiosks across Paris.
Steven Meisel photographed Stella Tennant reading the Spanish literary classic Don Quixote by Miguel de Cervantes in a LOEWE hardbound edition adorned with a sleeve featuring a Meisel photograph originally published in Vogue Italia.
The image follows last month’s preview, when LOEWE first announced the series of literary classics it is publishing with vintage Meisel images repurposed as book covers.
A second image by Meisel shows Tennant and Elise Crombez trapped in an old elevator, in a cinematographically inspired scene shot from above, wearing looks from LOEWE’s Fall/Winter 2018 collection topped with red wigs.
A large tactile depiction of LOEWE’s Gate handbag is the third campaign element, highlighting the craft and design of the brand’s latest star product.
The campaign will also be on view on a billboard outside of the LOEWE atelier and showroom on rue Bonaparte in the left bank of Paris.
Photography by Steven Meisel
Creative Direction by Jonathan Anderson and M/M Studio Styling by Benjamin Bruno
Hair by Guido Palau
Make up by Pat McGrath
Models: Stella Tennant / Elise Crombez
Product Photography by The Image Group