KENZO Presents the Luminous Power of the Poppy

THE LUMINOUS POWER OF THE POPPY

A new dazzling Eau de Toilette, bursting with energy.A radiant floral scent, a flash of emotion on the skin.
KENZO Parfums invents the scent of light and continues to cultivate its free-spirited and offbeat attitude with a perfume that smells like no other.

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A BRILLIANT DUO

Like the poppy, light has no scent, but it evokes a sensation of beauty and strength; an emotion and a touch of magic.

“Light is life, it enables flowers to grow. To illustrate this magical flower, we chose two powerful feminine accords: jasmine and rose.
When we created the fragrance, we imagined the full spectrum of all lights. White light is expressed by bergamot from Calabria, which brings vibrancy and freshness.

Daylight, which enables flowers to come alive and fill up with scents, radiates from this incredibly dynamic and feminine floral heart.
Soft, subdued light comes from white musks, FLOWER BY KENZO’s signature, which gives the fragrance its lingering trail and refined femininity.”
Alberto Morillas & Amandine Clerc-Marie

A DAZZLING POPPY

BULGARIAN ROSE is at the heart of the FLOWER BY KENZO saga. It is the central theme in all its fragrances. Grown in Bulgaria, in the valley of roses, it is a unique and noble ingredient. Its rich, sensual and extremely feminine signature is identifiable among all others.

For FLOWER BY KENZO Eau de Lumière, the perfumers offered a dazzling florality punctuated by honey notes through this superb rose. Its association with sun-drenched JASMINE SAMBAC magnifies its radiance. The FLASH OF BERGAMOT FROM CALABRIA enters the scene to lend the fragrance an elegant freshness and release a vibrant, edgy and spontaneous energy.

FLOWER BY KENZO’s original imprint is composed of WHITE MUSKS. In this new version, they are reinterpreted to unleash new facets: modern, smooth and sensual. Like real light reflectors, they marry crystalline transparency with a magnetic power of seduction.

A CLOAK OF LIGHT

To highlight the fragrance, the iconic FLOWER BY KENZO bottle shines with a new aura. The emblematic poppy becomes more graphic. The deep red turns into coral, a golden thread highlights its curves and extends into an endless stem, recognizable among all. Its glowing heart gives off a warm and radiant light.

A RADIANT MING XI

The advertising campaign was shot in Brasilia the Dazzler. Ming Xi, the face of FLOWER BY KENZO, symbol of anticonformism and freedom, walks towards us, sensual, bathed in bright golden light. The field of urban poppies lies at her feet. By her side, the golden and majestic bottle of FLOWER BY KENZO Eau de Lumière glows and asserts its unique personality.

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