Carole Tessier’s quirky handbags designed to accentuate your persona…
Part of this growing influential community of designers is Paris-based Carole Tessier whose clutch label Preciously Paris seems to have wowed the fashionistas the world over.
Since her first job involved working mainly on decoration projects for high-status individuals thanks to which she acquired an excellent taste for crafts, objets d’art and embroidery, she wanted to master the craft in its entirety. “Everything fell into place for me by and large. I went on to do a Master’s degree in interior design from St. Germain des Près in Paris,” Tessier says.
It was in 2011 that she laid the foundation of the brand with the introduction of tailored jeans and haute couture. But the first line of bags came out in 2014 which was later presented at the Tranoi fashion trade show the same year. “We chose this trade fair because it’s known as the mansion of ARTCURIAL steeped in a pan of history and modernity. It’s the most efficient platform for art auctions and one crucial step toward recognizing the geniuses behind these incredible artworks,” she says. “It’s a perfect place for any brand (that daintily flirts between artistic and fashion pieces) to promote themselves.”
The number of fans who like the brand madly is also staggering because they find her bags out of the ordinary, pop, colorful, and most importantly far from the classics of big houses. “Preciously Paris is a confidential label known for bringing out new collections in small series in a rich and fun way. It stands out from other luxury brands by focusing on
energetic collections that do not look like the others, so the client is able to express her singularity,” she says. “My customers feel like being part of an elite circle when they buy these rare pieces.”
Tessier is a patron of ancient textile techniques. She keeps finding unique ways to revive those old practices. “We’re working in collaboration with the Fondazione Arte Della Seta Lisio on a series of unique pieces. Founded by Giuseppe Lisio in Florence in 1906, the primary objective of Fondazione Arte Della Seta Lisio is to keep alive and hand down the art of hand-weaving in silk and precious metals. Committed to this mission, the foundation conducts actual production as well as teaching and cultural activities,” she says.
Channeling her inspiration and muse to good effect
She is a big fan of Marilyn Monroe for what the Hollywood legend represented: beauty, myth and elegance. “The image Marilyn Monroe portrayed fiercely while alive has deeply inspired my 50’s-60’s collection. Her child-wife innocence also influences my designs from time to time,” Tessier says.
Besides, the female models photographed by Helmut Newton often cause a stir in her mind. “For me, they’re modern women who are not just sexy and fun but also independent and daring. They perfectly correspond to the brand ethos because it transgresses codes. Most mportantly, they like to set themselves free from the imposed frames of fashion,” she says.
In essence, she also adds that women of Helmut Newton are mostly known to be sculpturally strong. They’re dressed or naked or always wearing pumps. “They impose their style with elegance. It’s without a doubt that they are the “Preciously” women,” she says.
The pefect woman who can add value to the glory of Tessier’s brand is someone looking elegant in the sober, classic and feminine outfit that just sets the tone with a preciously colored pouch. “For instance, take a woman like Vibeke Knudsen from a famous photo entitled ‘Rue Aubriot’ in which she is shown to be standing alone in a lamplit Parisian street in a stylish outfit made of Yves Saint Laurent's cult Le Smoking dinner jacket. That pretty much sums up the sort of woman we want for our brand,” she says.
Keeping herself abreast of the fashion scene in the Middle East, Tessier finds it not-so-difficult to ascertain what Middle Eastern consumers really want. “They do have the culture of savoir faire just as the French do. They’re in constant search of novelty and rare objects. Women in this part of the world generally tend to swear by very high-end products. They’re also differentiated by their purchasing power, which makes it easy for designers like us to meet the craziest expectations they have,” she says.
And the one particular A-list star Tessier would like to wear her exquisite handbag is Angelina Jolie.
There is, she feels, one thing in common among these women. “They like to travel to different corners of the globe to satiate their thirst for adventure. The collection made in France consists of hot stamped mini-leather clutches, wallets and card holders all hand-embroidered in Paris. It will be presented in 9 leather colors,” Tessier says.
With the increase in popularity, the brand is right on its way to be sold through special channels like art galleries and palaces where its handbag products can be exhibited. “For me, what matters most is to continue to develop more unique pieces, without price and market constraints, giving free rein to my desires. We currently produce 200 custom made clutches for an exceptional wedding in the United States. We’re embroidering on the same fabric as the bride's dress, a great way to leave an unforgettable memory to the guests,” she says.