Roberto Cavalli Debuts New Retail Concept

With the launch of its first flagship store in Germany

Roberto Cavalli Debuts New Retail Concept
Roberto Cavalli Debuts New Retail Concept
Roberto Cavalli Debuts New Retail Concept
Spanning a retail surface of 230 square meters (2,476-square-foot), the flagship is located on Berlin’s prestigious Kurfürstendamm shopping boulevard in the heart of the elegant Charlottenburg neighbourhood and it carries a wide offering of the brand’s products – including ready-to-wear and accessories for both men and women, shoes, bags, watches, fashion jewellery, eyewear, fragrances, home accessories and tableware. A special haute couture service is also available on appointment.
 
The airy, chic store, featuring large windows that let in plenty of natural light, is designed to welcome customers to a charming space where they can discover the brand’s modern and dynamic collections, while enjoying an authentic Italian experience.
 

The New Concept
 
Roberto Cavalli unveils its new retail concept, conceived by Creative Director, Paul Surridge. Developed in collaboration with Milan-based interior design firm, Rodrigo Izquierdo Design Studio, the new concept celebrates the Florentine roots of the luxury brand.
 
“With this new concept, we really wanted to exalt and celebrate the Florentine roots of the Roberto Cavalli house,” says Paul Surridge, Creative Director, Roberto Cavalli Group. “Our goal was to create a modern and enjoyable space where customers could fully immerse themselves in a Tuscany-inspired environment, defined by elegant shapes combined with rich colours and materials.”
 
The choice of materials, hues and textures highlights the fashion house’s tight relationship with its native Tuscany, which inspired the sophisticated colour combination and the timeless elegance of the architectural elements.
 
Echoing the grand atmosphere of a Florentine palazzo, the rooms stand out with precious marble floors and elegant vaulted ceilings.
 
The area dedicated to women’s ready-to-wear and accessories collections exudes a feminine and polished attitude with a smoky grey durmast oak floor that is embellished with graphic marble intarsia, while the walls are decorated in red marble with white accents.
 
The men’s area, carrying both, ready-to-wear and accessories, features a more masculine vibe with the wooden floor enriched with grey marble intarsia and red and grey marble on the walls.
 
Inspired by the architecture of Tuscan Renaissance, the furniture pieces flaunt clean and linear silhouettes. The geometric display counters are crafted from hammered brass with a spherical base, while the brushed brass tracks are highlighted by interwoven leather, inspired by the handrails of antique palazzos.
 
Balancing the overall sense of lightness, the space features statement sofas and armchairs with a structural appeal and the centre of each room is highlighted by a group of three cylindrical gold pendant lamps.