Roberto Cavalli Unveils New Experiential Laboratory In New York City

Roberto Cavalli is pleased to announce the opening of an experiential laboratory in New York City.

Housed in a traditional brick townhouse in the newly revitalized Seaport District in Lower Manhattan, the two-story, 200-sqm space opened on 6 September during New York Fashion Week and will represent a ground-breaking outpost to stage the new vision of the Roberto Cavalli brand, as conceived by its Creative Director, Paul Surridge.
In keeping with the energetic and forward-thinking spirit of New York, the lab will host a series of engaging activities, and will showcase a selection of pieces from the brand’s collections as well as dedicated capsule collections.
 
A signature post-industrial feel, the space features two large windows, combined exposed brick walls with lacquered surface, with products displayed on suspended metallic rods. With video walls, the store enables visitors to completely immerse themselves in the rich, kaleidoscopic world of Roberto Cavalli. Currently, the video walls display a short film by Mario Sorrenti for the brand’s Fall/Winter 2018 advertising campaign.
 
In November 2018, the Roberto Cavalli lab will host an exclusive event for the debut of the brand’s Pre Fall 2019 collection, which will be the protagonist of an exclusive photoshoot featuring the Seaport District as its captivating background.
 
Later in the year, the Roberto Cavalli’s new V1PER sneaker, which was unveiled on the brand’s men’s Spring/Summer 2019 catwalk last June in Florence, will be officially launched at the Seaport store, where customers will also be able to shop an exclusive, customized version.
 
In the following months, the brand will also announce a rich calendar of events, scheduled for 2019, which will focus on creating a tight link between the Italian luxury label and New York’s upcoming fashion and art scene. A project realized in collaboration with a prestigious American fashion institute is also in the pipeline for Roberto Cavalli.
 
The new store, which will be open through August 2019, is a part of a larger revitalization process at the Seaport District, which The Howard Hughes Corporation ® is transforming into a culture hub and destination for fashion, entertainment and culinary experiences.