JICKY Timeless modernity 130th anniversary edition

A Guerlain icon and mainstay in the history  of modern perfumery, Jicky is celebrating its 130th  birthday in radiant colour.

For its anniversary,  it has been redesigned with reference to its astonishing and little-known African legend. A new chapter  is being written in the rich story uniting Guerlain  and the arts.

 

AFRICAN LEGEND

In Senegal, Sheikh Ahmadou Bamba (1853-1927) remains a benchmark, a figure held in high esteem who is still honoured. A poet and famous Sufi theologian, he peacefully opposed the colonisation of his country. A Jicky devotee, the Sheikh was particularly fond of this fragrance. In honour of his memory, every year at the time of the Grand Magal, celebrating the anniversary of his exile to Gabon, his disciples come to reflect at his tomb in the city of Touba (founded by the Sheikh in 1888) and lay Jicky perfume there in homage.

THE ARTIST BAYE GALLO

The Senegal-born artist Baye Gallo was chosen to commemorate Jicky and its African legend in an exceptional hand-painted and sculpted edition. The artist works between Senegal and France, where he has set up a studio in Thionville. This multi-talented artist is also a singer-songwriter and mu- sician with the world music group he founded in 2008 – “Baye Gallo & Mawlana Bande”. Taking a lively and joyful approach that echoes the profusion of colour found in African artistic forms, he has created Jicky’s anniversary edition. As a painter, he works with both oil and acrylic, as well as coffee grounds – his favourite material, which he elevates to new heights through his sculpture. This technique with a striking relief powerfully amplifies the contrast between the different elements. He is also a Sufi, just like Sheikh Ahmadou Bamba. He says of this project based on the Senegalese legend: “this is not a chance encounter but a beautiful coincidence”.

FREE AND PROFUSE ART

On giant crystal quadrilobé bottles, Baye Gallo has chosen to express a rich African inspiration – blending figurative art and abstraction – that takes Jicky on an imaginary poetic journey to Senegal. Voluble colours and human silhouettes in black dialogue, move from gestures to words, and pass on the legend. Three omnipresent lines symbolise the course of a lifetime, scanning the passage of time: past, present and future. In the words of Baye Gallo, “honouring memories to consider the present, and living in the present to imagine the future”.