Ascots & Chapels Introduces ‘Enhanced Shirt Experience’ for Men

Ascots & Chapels is a British luxury couturier, with a 130 year heritage in creating top-quality bespoke attire for discerning gentlemen.

Through its exquisitely skilled team of master craftsmen, the brand sets a new benchmark in the creation of hand-crafted tailored clothing in the UAE and Qatar, using a combination of traditional tailoring techniques and modern design principles. With almost 80 per cent of every suit manufactured locally, the Ascots & Chapels suit making process is geared towards offering sartorial elegance whilst remaining committed to international standards of quality and excellence.

Connoisseurs and fashion gurus insist that every man looks his best in a deftly crafted three-piece suit. Responding to this convention, luxury British couturier Ascots & Chapels has introduced its ‘Enhanced Shirt Experience’ collection for the well-groomed man.
Through its new collection, Ascots & Chapels seamlessly combines the principles of traditional tailoring techniques with modern design and quality fabric to create form-flattering attire for today’s metrosexual male. A first-of-its-kind for the region, the ‘Enhanced Shirt Experience’ collection has been designed with significant attention to detail to ensure a ‘Shirt for Life’. The use of detachable accessories such as collars and cuffs, as well as metal collar stiffeners and pocket squares made from the same fabric reflect the couturier’s priority to craft a sophisticated and long-lasting product.

The luxury couturier’s focus on personalisation is also expressed in the use of trims such as inner linings, contrasting handmade button holes, mother-of-pearl or corozzo buttons, and the option to include custom monogramming. Shirts in the ‘Enhanced Shirt Experience’ collection include a special iron-on name tag – to prevent wear-and-tear from laundromats.

The ‘Enhanced Shirt Experience’ is available at Ascots & Chapels branches throughout the UAE and consists of three hand-crafted shirts finished with Mother of Pearl buttons and Ascots & Chapels engraved cufflinks, along with three cuffs, three collars, three pocket squares and a pair of metal collar stiffeners for AED1,100. In addition, clients are welcome to have their interchangeable accessories exchanged when faced with wear and tear after years of use.

The company opened its first outlet in 2007 and since then, it has expanded to multiple locations in UAE which include their outlets in Dubai International Financial Centre (DIFC), Motor City, Dubai Marina Mall in Dubai, and Al Raha Mall and Abu Dhabi Global Market Square in Abu Dhabi. They made their Qatar debut in the Pearl, Doha in 2013, with plans to open additional outlets in the coming months. Ascots & Chapels’ experienced craftsmen now offer customized tailoring service in both the countries, with manufacturing facilities in Dubai, Doha and Scotland.

To ensure that their customers benefit from their global foot-print, Ascots & Chapels allow suits to be ordered in Doha, Dubai or Abu Dhabi and picked up or altered at its premises in Mayfair, London as well as New York.

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