Chopard unveils the first creation in a shimmering collection
As the Cannes International Film Festival approaches, the High Jewellery workshops of the Maison Chopard are giving life to a splendid collection dreamed up by Caroline Scheufele. An anthem to femininity and beauty, these exceptional jewellery creations will adorn the greatest actresses on the red carpet, making Chopard an inescapable lodestar when it comes to glamour. Partnering the Cannes Festival for 20 years, the Maison annually crafts the legendary Palme d’or, made from Fairmined-certified ethical gold. While the High Jewellery ateliers are hard at work on these unique works of art, Caroline Scheufele – the woman who inspired them – announces an edition brimming with surprises.
Red Carpet Collection 2018
Every year since 2007, Chopard Co-President and Creative Director Caroline Scheufele has been imagining a High Jewellery collection taking up the extraordinary challenge of releasing a number of jewellery models equivalent to the edition number of the Festival. Stemming from her boundless imagination and from the peerless mastery of diverse skills within the Chopard workshops, a complete collection of 71 creations will be rolled out this year, dedicated to the world’s greatest actresses for their red carpet appearances.
This year, the Red Carpet Collection is inspired by the many travels and dreams of its creator. Year in and year out – like the members of her family who used to crisscross the globe with trunks full of precious merchandise, journeying as far as the court of the Tsar of Russia – she tirelessly tours the many countries in which the family Maison’s creations are present. These peregrinations are a perpetual source of inspiration for Caroline Scheufele, who jots down and sketches her impressions in her travel diaries. With the Red Carpet Collection, she invites us into the secret world of her reveries and personal intuitions, offering a delightful, generous and mysterious revelation. She is inspired by anything and everything: architecture, art, literature and cinema. A tiny detail is enough for this fervent gem lover to dream up the most splendid – and above all most ingenious – adornments. Nature also remains a powerful source of fascination for her creative mind.
Witness one of the star models in the 2018 Red Carpet collection: an astonishing necklace of real feathers, inspired by the costumes, traditional skills and crafts of the peoples on the Mongolian Plateau. In a major first for the Maison, this airy creation combines a magnificent sculpted cameo graced by volutes of precious stones with a feather necklace. The resulting shimmering work of art draws upon the mastery cultivated within the Chopard High Jewellery ateliers, the largest in Switzerland and home to more than 45 specialised artisans. Combining traditional craftswith technical innovation, they are also distinguished by a constant quest for new materials – because High Jewellery is perpetually reinvented through the most unexpected raw materials. The 71 unequivocally ingenious and stunning models in this impressive collection will be unveiled on the red carpet of the world’s largest film festival from May 8th to 19th 2018. A sure promise of dreams and enchantment.
Chopard and the Cannes Festival: an enduring love story
A keen film enthusiast, Caroline Scheufele has transformed her own love story with film-making into an ongoing, over 20-year partnership with the Cannes International Film Festival. The Palme d’or – which she personally redesigned and is crafted in the Chopard workshops from Fairmined-certified ethical gold – is the dazzling symbol of this sparkling pairing. Eager to support the world of cinema and to promote its youthful talents, Chopard also awards a prodigious annual prize to a promising youngactor and actress: the Trophée Chopard. While the workshops of the Maison are hard at work on giving life to a new range of contemporary design wonders, and the Trophée Chopard jury is commencing its deliberations, Caroline Scheufele – who is never short on ideas – is secretly preparing a series of new surprises that will ensure Chopard continues to shine on La Croisette.