LOEWE Previews 2019 Campaign During Paris Women’s Collections

Having unveiled a part of LOEWE Spring Summer‘19 advertising last June during the menswear shows, the house will continue its preview of next year’s campaign on kiosks across Paris during the upcoming fashion week.
 
In a new photograph by Steven Meisel, three models pose in an evocatively staged port scene, representing the liberally interpreted Spanish seaside references that thread through creative director Jonathan Anderson’s collections for the house.
 
Another new image, from a series in which Meisel photographs models impersonating him through pose, attire and affect —effectively self-portraits with a stand-in chosen ‘self’— features Nora Attal as Meisel wearing a big fur hat.
 
A third visual depicts the brand’s latest iconic bag in a graphic new variation inspired by Charles Rennie Mackintosh, evident in a bold black-and-white lattice design. The Gate Grid is set to arrive in stores mid-November 2018, in time for the holiday season.
 
All images will also be displayed on a billboard outside of LOEWE’s left bank showroom and studio.
 
Models: Nora Attal, Rachide Embalo, Juliane Gruner and Rianne van Rompaey
 
Creative Direction: Jonathan Anderson and M/M (Paris) Styling: Benjamin Bruno
Hair: Guido Palau
Make Up: Pat McGrath
 
#LOEWESS19