SWAROVSKI’S VALENTINE’S DAY COLLECTION AND CAMPAIGN ENSURE #BRILLIANCEFORALL
The new Lifelong family lends a fashion perspective on the knot motif that symbolizes everlasting love. Organic twists and turns reimagine the infinite flow of the knot while clear crystals are beautifully woven into the rose-gold and rhodium plated designs, as it shows on the bold two-toned cuff and the on-trend double ring. Bangles, chokers, pendants and rings also come in smaller proportions for a delicate, fine-jewelry spirit that can be layered or worn as dainty standalones.
Valentine’s iconic, the heart is brilliantly refreshed this season with the new Lovely range. Illuminated with pavé crystal, the open-heart designs are cute tokens of affection that can be elevated to a cool edge when paired with other pieces like the simple Attract chokers, which feature brilliant dangling Zirconia droplets. The combo ensures a feminine yet contemporary look.
New expression of its BrillianceForAll concept, Valentine’s Day campaign portrays real life couples, starring the queen of fashion influencers Chiara Ferragni and her fiancé Fedez, Malaika Firth and Nate Gill. As for brand ambassador Karlie Kloss, she is captured with Spanish male model Andres Velenconso as a continuation of their campaign duo initiated since Valentine’s 2017.
These stylish couples playfully entwine around the Love me, love me knot concept. Shot in New York, the campaign embodies the daring spirit of Swarovski, while emphasizing its belief that brilliance is for everyone, as these multifaceted couples prove with style.